diff --git a/apps/web/src/pages/viral-video/ViralVideoPage.css b/apps/web/src/pages/viral-video/ViralVideoPage.css
index fdbb0202b..3c600dc1f 100644
--- a/apps/web/src/pages/viral-video/ViralVideoPage.css
+++ b/apps/web/src/pages/viral-video/ViralVideoPage.css
@@ -1596,3 +1596,108 @@
     grid-template-columns: repeat(2, 1fr);
   }
 }
+
+/* ── STEP2 2列表单网格 ── */
+.vv-form-grid {
+  display: grid;
+  grid-template-columns: 1fr 1fr;
+  gap: 14px 18px;
+  margin-top: 12px;
+}
+.vv-form-row {
+  display: flex;
+  flex-direction: column;
+  gap: 6px;
+}
+.vv-label {
+  font-size: 13px;
+  font-weight: 500;
+  color: #374151;
+  display: flex;
+  align-items: center;
+  gap: 4px;
+}
+.vv-label-optional {
+  font-size: 12px;
+  color: #9ca3af;
+  font-weight: 400;
+}
+.vv-input {
+  width: 100%;
+  height: 36px;
+  border-radius: 8px;
+  border: 1px solid #e5e7eb;
+  background: #fff;
+  padding: 0 12px;
+  font-size: 13px;
+  color: #111827;
+  outline: none;
+  transition:
+    border-color 0.15s,
+    box-shadow 0.15s;
+}
+.vv-input:focus {
+  border-color: #7c3aed;
+  box-shadow: 0 0 0 2px rgba(124, 58, 237, 0.15);
+}
+.vv-input:disabled {
+  background: #f9fafb;
+  color: #9ca3af;
+  cursor: not-allowed;
+}
+.vv-input::placeholder {
+  color: #9ca3af;
+}
+
+/* 自定义 Select 样式（浅色紫调） */
+.vv-select-purple .ant-select-selector {
+  border-radius: 8px !important;
+  border: 1px solid #e5e7eb !important;
+  background: #fff !important;
+  min-height: 36px !important;
+  padding: 0 28px 0 12px !important;
+  box-shadow: none !important;
+  transition:
+    border-color 0.15s,
+    box-shadow 0.15s !important;
+}
+.vv-select-purple.ant-select-focused .ant-select-selector,
+.vv-select-purple .ant-select-focused .ant-select-selector {
+  border-color: #7c3aed !important;
+  box-shadow: 0 0 0 2px rgba(124, 58, 237, 0.15) !important;
+}
+.vv-select-purple .ant-select-selection-item,
+.vv-select-purple .ant-select-selection-placeholder {
+  line-height: 34px !important;
+  font-size: 13px !important;
+  color: #111827 !important;
+}
+.vv-select-purple .ant-select-selection-placeholder {
+  color: #9ca3af !important;
+}
+.vv-select-purple .ant-select-arrow {
+  color: #6b7280;
+  right: 10px !important;
+}
+.vv-select-purple.ant-select-disabled .ant-select-selector {
+  background: #f9fafb !important;
+  color: #9ca3af !important;
+  cursor: not-allowed;
+}
+
+/* ghost/outline 按钮 */
+.vv-btn-ghost {
+  background: #fff;
+  color: #7c3aed;
+  border: 1px solid #d6c6fb;
+}
+.vv-btn-ghost:hover {
+  background: #f8f4ff;
+  border-color: #7c3aed;
+}
+
+@media (max-width: 640px) {
+  .vv-form-grid {
+    grid-template-columns: 1fr;
+  }
+}
diff --git a/apps/web/src/pages/viral-video/ViralVideoPage.tsx b/apps/web/src/pages/viral-video/ViralVideoPage.tsx
index 1fe1b6cbc..adba29306 100644
--- a/apps/web/src/pages/viral-video/ViralVideoPage.tsx
+++ b/apps/web/src/pages/viral-video/ViralVideoPage.tsx
@@ -109,11 +109,11 @@ type TabTask = {
   userCopy: string
   industry: string
   targetCustomer: string
+  persona: string
   language: string
   viralStructure: string
   marketingPurpose: string
   duration: number
-  bgm: string
   // STEP3 设置
   videoRatio: string
   videoModel: string
@@ -134,17 +134,18 @@ type TabTask = {
 
 /* ─────────── 常量 ─────────── */
 
-const INDUSTRIES = [
-  "美妆个护",
-  "服饰鞋包",
-  "数码3C",
-  "食品饮料",
-  "家居日用",
-  "母婴亲子",
-  "教育培训",
-  "其他",
-]
 const LANGUAGES = ["中文(普通话)", "粤语", "英语", "日语", "韩语"]
+const TARGET_CUSTOMERS = [
+  "小镇青年",
+  "小镇中老年",
+  "Z世代",
+  "精致妈妈",
+  "新锐白领",
+  "资深中产",
+  "都市蓝领",
+  "都市银发",
+]
+const PERSONAS = ["亲切邻家姐姐", "专业顾问", "搞笑段子手", "真实测评博主", "闺蜜种草", "行业专家"]
 const STRUCTURES = [
   "痛点开场→卖点→促单",
   "反差对比→证据→促单",
@@ -152,7 +153,7 @@ const STRUCTURES = [
   "专家背书→数据→促单",
 ]
 const PURPOSES = ["品牌种草", "新品上市", "促销转化", "活动引流"]
-const BGMS = ["无BGM", "欢快活泼", "温柔治愈", "励志燃向", "搞笑魔性", "科技感"]
+const DURATIONS = [15, 20, 30, 45, 60]
 const RATIOS = [
   { v: "9:16", label: "9:16 竖屏（抖音/视频号）" },
   { v: "16:9", label: "16:9 横屏（B站/YouTube）" },
@@ -187,8 +188,8 @@ const emptyTask = (id: string, title: string): TabTask => ({
   language: "中文(普通话)",
   viralStructure: STRUCTURES[0],
   marketingPurpose: PURPOSES[0],
-  duration: 30,
-  bgm: BGMS[0],
+  duration: 15,
+  persona: "",
   videoRatio: "9:16",
   videoModel: "seedance-2.5",
   uiStep: "step1_upload",
@@ -655,11 +656,10 @@ const ViralVideoPage: React.FC = () => {
       const job = await generateViralCopy(task.jobId, {
         industry: task.industry || undefined,
         target_customer: task.targetCustomer || undefined,
-        persona_id: undefined,
         viral_structure: task.viralStructure || undefined,
         marketing_purpose: task.marketingPurpose || undefined,
-        bgm_preference: task.bgm === "无BGM" ? undefined : task.bgm,
         duration: task.duration,
+        persona_id: task.persona || undefined,
         user_copy_text:
           task.fusionLevel === "user_primary" && task.userCopy ? task.userCopy : undefined,
         fusion_level: task.fusionLevel,
@@ -673,33 +673,6 @@ const ViralVideoPage: React.FC = () => {
     }
   }
 
-  /* ── STEP 2：确认文案 → 直接触发 STEP 3 视频生成（confirm-copy 接口） ── */
-  const handleConfirmCopy = async () => {
-    if (!task.generatedCopy.trim()) {
-      message.warning("文案不能为空")
-      return
-    }
-    if (!task.jobId) {
-      message.warning("请先完成文案生成")
-      return
-    }
-    setTask({ uiStep: "step3_generating", videoError: undefined })
-    try {
-      const edited = task.generatedCopy.trim()
-      const originalCopy = task.job?.copy_result?.final_copy || task.generatedCopy
-      const job = await confirmViralCopy(task.jobId, {
-        // 若用户未修改则不传 edited_copy，后端用 AI 文案；若修改过则传编辑后文案
-        edited_copy: edited !== originalCopy.trim() ? edited : undefined,
-      })
-      setTask({ job })
-      // 轮询继续，status=completed 时推进 step3_done
-      message.success("已提交视频生成，预计 1-3 分钟…")
-    } catch (err: unknown) {
-      message.error(err instanceof Error ? err.message : "提交失败")
-      setTask({ uiStep: "failed", videoError: err instanceof Error ? err.message : "提交失败" })
-    }
-  }
-
   /* ── STEP 3：开始生成视频（重试/兜底入口，正常流程由 handleConfirmCopy 触发） ──
    *  三步拆分后端下，点击「确认文案并生成视频」会直接走 confirmViralCopy 触发 TTS+渲染。
    *  此处保留「开始生成视频」按钮作为网络中断/失败后重试、或旧状态兼容入口：
@@ -711,8 +684,10 @@ const ViralVideoPage: React.FC = () => {
       let job
       if (task.jobId && task.generatedCopy.trim()) {
         // 新三步链路：基于已有 job 触发 confirm-copy
+        const edited = task.generatedCopy.trim()
+        const originalCopy = task.job?.copy_result?.final_copy || ""
         job = await confirmViralCopy(task.jobId, {
-          edited_copy: task.generatedCopy.trim() || undefined,
+          edited_copy: edited && edited !== originalCopy.trim() ? edited : undefined,
         })
       } else {
         // 兜底：走旧 /generate 接口（一次性跑完）
@@ -727,7 +702,6 @@ const ViralVideoPage: React.FC = () => {
           fusion_level: task.fusionLevel,
           voice_id: task.refAudio?.id || undefined,
           voice_source: task.refAudio?.source,
-          bgm_preference: task.bgm === "无BGM" ? undefined : task.bgm,
           industry: task.industry || undefined,
           target_customer: task.targetCustomer || undefined,
           language: task.language || undefined,
@@ -800,6 +774,7 @@ const ViralVideoPage: React.FC = () => {
     task.uiStep === "step3_done" ||
     task.uiStep === "failed"
   const step3Enabled =
+    task.uiStep === "step2_copy_ready" ||
     task.uiStep === "step3_ready" ||
     task.uiStep === "step3_generating" ||
     task.uiStep === "step3_done" ||
@@ -876,25 +851,29 @@ const ViralVideoPage: React.FC = () => {
       task.uiStep === "step3_generating" ||
       task.uiStep === "step3_done"
     ) {
-      const locked = task.uiStep !== "step2_copy_ready"
+      // 文案始终可编辑（即便是视频生成中也可以看但锁编辑）
+      const locked = task.uiStep === "step3_generating" || task.uiStep === "step3_done"
       return (
         <div className="vv-copy-box">
           <div className="vv-copy-head">
             <EditOutlined style={{ color: "#7c3aed" }} />
             <span className="vv-copy-title">AI 生成文案</span>
             {task.generatedTitle && <span className="vv-copy-sub">{task.generatedTitle}</span>}
-            {locked && <span className="vv-copy-locked">（已锁定）</span>}
           </div>
           <textarea
             className="vv-textarea vv-copy-textarea"
             value={task.generatedCopy}
             onChange={(e) => setTask({ generatedCopy: e.target.value })}
             disabled={locked}
-            placeholder="AI 生成的营销文案将显示在这里…"
+            placeholder="AI 生成的营销文案将显示在这里，可直接编辑修改…"
           />
           {task.uiStep === "step2_copy_ready" && (
-            <button className="vv-btn vv-btn-primary vv-btn-block" onClick={handleConfirmCopy}>
-              <VideoCameraOutlined /> 确认文案并生成视频
+            <button
+              className="vv-btn vv-btn-ghost vv-btn-block"
+              onClick={handleGenerateCopy}
+              style={{ marginTop: 8 }}
+            >
+              <ReloadOutlined /> 重新生成文案
             </button>
           )}
         </div>
@@ -1298,7 +1277,7 @@ const ViralVideoPage: React.FC = () => {
           <div className="vv-section">
             <div className="vv-step-subhead">
               <span className={`vv-step-badge ${step2Enabled ? "" : "vv-step-badge-dim"}`}>2</span>
-              <span className="vv-step-subtitle">STEP 2 文案配置并生成文案</span>
+              <span className="vv-step-subtitle">STEP 2 生成视频文案</span>
               {!step2Enabled && <span className="vv-step-lock">请先完成 STEP 1</span>}
             </div>
             <div className="vv-section-body">
@@ -1330,38 +1309,37 @@ const ViralVideoPage: React.FC = () => {
                 </div>
               )}
 
-              {/* 视频参数 */}
-              <div className="vv-section-subtitle" style={{ marginTop: 16 }}>
-                视频参数
-              </div>
+              {/* 文案参数（2列网格） */}
               <div className="vv-form-grid">
                 <div className="vv-form-row">
-                  <label className="vv-label">行业</label>
+                  <label className="vv-label">
+                    行业与产品 <span className="vv-label-optional">（选填）</span>
+                  </label>
+                  <input
+                    className="vv-input"
+                    placeholder="如：家具店、宠物店、装修公司"
+                    value={task.industry}
+                    onChange={(e) => setTask({ industry: e.target.value })}
+                    disabled={!canEditStep2 || !step2Enabled}
+                  />
+                </div>
+                <div className="vv-form-row">
+                  <label className="vv-label">目标客户</label>
                   <Select
-                    className="vv-select"
+                    className="vv-select vv-select-purple"
                     style={{ width: "100%" }}
-                    placeholder="请选择"
-                    value={task.industry || undefined}
-                    onChange={(v) => setTask({ industry: v })}
-                    options={INDUSTRIES.map((i) => ({ value: i, label: i }))}
+                    placeholder="请选择目标客户"
+                    value={task.targetCustomer || undefined}
+                    onChange={(v) => setTask({ targetCustomer: v })}
+                    options={TARGET_CUSTOMERS.map((i) => ({ value: i, label: i }))}
                     allowClear
                     disabled={!canEditStep2 || !step2Enabled}
                   />
                 </div>
                 <div className="vv-form-row">
-                  <label className="vv-label">目标人群</label>
-                  <input
-                    className="vv-input"
-                    placeholder="例：25-35岁职场女性"
-                    value={task.targetCustomer}
-                    onChange={(e) => setTask({ targetCustomer: e.target.value })}
-                    disabled={!canEditStep2 || !step2Enabled}
-                  />
-                </div>
-                <div className="vv-form-row">
-                  <label className="vv-label">语言</label>
+                  <label className="vv-label">台词语言</label>
                   <Select
-                    className="vv-select"
+                    className="vv-select vv-select-purple"
                     style={{ width: "100%" }}
                     value={task.language}
                     onChange={(v) => setTask({ language: v })}
@@ -1370,20 +1348,22 @@ const ViralVideoPage: React.FC = () => {
                   />
                 </div>
                 <div className="vv-form-row">
-                  <label className="vv-label">视频时长</label>
+                  <label className="vv-label">我的人设</label>
                   <Select
-                    className="vv-select"
+                    className="vv-select vv-select-purple"
                     style={{ width: "100%" }}
-                    value={task.duration}
-                    onChange={(v) => setTask({ duration: v })}
-                    options={[15, 20, 30, 45, 60].map((n) => ({ value: n, label: `${n}秒` }))}
+                    placeholder="请选择人设"
+                    value={task.persona || undefined}
+                    onChange={(v) => setTask({ persona: v })}
+                    options={PERSONAS.map((i) => ({ value: i, label: i }))}
+                    allowClear
                     disabled={!canEditStep2 || !step2Enabled}
                   />
                 </div>
                 <div className="vv-form-row">
-                  <label className="vv-label">叙事结构</label>
+                  <label className="vv-label">爆款结构</label>
                   <Select
-                    className="vv-select"
+                    className="vv-select vv-select-purple"
                     style={{ width: "100%" }}
                     value={task.viralStructure}
                     onChange={(v) => setTask({ viralStructure: v })}
@@ -1394,7 +1374,7 @@ const ViralVideoPage: React.FC = () => {
                 <div className="vv-form-row">
                   <label className="vv-label">营销目的</label>
                   <Select
-                    className="vv-select"
+                    className="vv-select vv-select-purple"
                     style={{ width: "100%" }}
                     value={task.marketingPurpose}
                     onChange={(v) => setTask({ marketingPurpose: v })}
@@ -1403,19 +1383,15 @@ const ViralVideoPage: React.FC = () => {
                   />
                 </div>
                 <div className="vv-form-row" style={{ gridColumn: "1 / -1" }}>
-                  <label className="vv-label">BGM 风格</label>
-                  <div className="vv-pill-row">
-                    {BGMS.map((b) => (
-                      <button
-                        key={b}
-                        className={`vv-pill ${task.bgm === b ? "active" : ""}`}
-                        onClick={() => setTask({ bgm: b })}
-                        disabled={!canEditStep2 || !step2Enabled}
-                      >
-                        {b}
-                      </button>
-                    ))}
-                  </div>
+                  <label className="vv-label">文案视频时长</label>
+                  <Select
+                    className="vv-select vv-select-purple"
+                    style={{ width: "100%" }}
+                    value={task.duration}
+                    onChange={(v) => setTask({ duration: v })}
+                    options={DURATIONS.map((n) => ({ value: n, label: `${n}秒` }))}
+                    disabled={!canEditStep2 || !step2Enabled}
+                  />
                 </div>
               </div>
 
@@ -1575,13 +1551,7 @@ const ViralVideoPage: React.FC = () => {
               className={`vv-btn vv-btn-primary ${!step3Enabled ? "vv-btn-disabled-gray" : ""}`}
               onClick={handleGenerateVideo}
               disabled={task.uiStep === "step3_generating" || !step3Enabled}
-              title={
-                !step3Enabled
-                  ? !step2Enabled
-                    ? "请先完成图片分析"
-                    : "请先在 STEP 2 生成并确认文案"
-                  : ""
-              }
+              title={!step3Enabled ? "请先在 STEP 2 生成文案" : ""}
             >
               {task.uiStep === "step3_generating" ? (
                 <>
@@ -1589,8 +1559,7 @@ const ViralVideoPage: React.FC = () => {
                 </>
               ) : !step3Enabled ? (
                 <>
-                  <VideoCameraOutlined /> 开始生成视频
-                  {!step2Enabled ? "（请先完成图片分析）" : "（请先确认文案）"}
+                  <VideoCameraOutlined /> 开始生成视频（请先生成文案）
                 </>
               ) : (
                 <>