diff --git a/apps/web/src/pages/viral-video/ViralVideoPage.css b/apps/web/src/pages/viral-video/ViralVideoPage.css
index 914a2ec4a..530527c8a 100644
--- a/apps/web/src/pages/viral-video/ViralVideoPage.css
+++ b/apps/web/src/pages/viral-video/ViralVideoPage.css
@@ -172,14 +172,7 @@
 }
 
 /* ── 通用表单元素 ─────────────────────────────────── */
-.vv-label {
-  display: block;
-  font-size: 12px;
-  color: #6b7280;
-  margin-bottom: 6px;
-}
 .vv-input,
-.vv-select,
 .vv-textarea {
   width: 100%;
   border: 1px solid #e5e7eb;
@@ -194,29 +187,70 @@
     box-shadow 0.15s;
   font-family: inherit;
 }
+.vv-input {
+  height: 36px;
+  padding: 0 12px;
+}
+.vv-input:disabled {
+  background: #f9fafb;
+  color: #9ca3af;
+  cursor: not-allowed;
+}
+.vv-input::placeholder,
+.vv-textarea::placeholder {
+  color: #9ca3af;
+}
+.vv-select {
+  width: 100%;
+}
+.vv-select .ant-select-selector {
+  border-radius: 8px !important;
+  border-color: #e5e7eb !important;
+  box-shadow: none !important;
+  height: 36px !important;
+  padding: 0 12px !important;
+  transition:
+    border-color 0.15s,
+    box-shadow 0.15s !important;
+}
+.vv-select.ant-select-focused .ant-select-selector,
+.vv-select.ant-select-open .ant-select-selector {
+  border-color: #7c3aed !important;
+  box-shadow: 0 0 0 2px rgba(124, 58, 237, 0.1) !important;
+}
+.vv-select .ant-select-selection-item {
+  font-size: 13px !important;
+  color: #111827 !important;
+  line-height: 34px !important;
+}
+.vv-select .ant-select-selection-placeholder {
+  font-size: 13px !important;
+  color: #d1d5db !important;
+  line-height: 34px !important;
+}
+.vv-select .ant-select-arrow {
+  color: #9ca3af;
+  inset-inline-end: 10px;
+}
+.vv-select.ant-select-disabled .ant-select-selector {
+  background: #f9fafb !important;
+  color: #9ca3af !important;
+  cursor: not-allowed;
+}
+.vv-select.ant-select-disabled .ant-select-selection-item,
+.vv-select.ant-select-disabled .ant-select-selection-placeholder {
+  color: #9ca3af !important;
+}
 .vv-textarea {
   line-height: 1.6;
   resize: vertical;
   min-height: 90px;
 }
 .vv-input:focus,
-.vv-select:focus,
 .vv-textarea:focus {
   border-color: #7c3aed;
   box-shadow: 0 0 0 2px rgba(124, 58, 237, 0.1);
 }
-.vv-input::placeholder,
-.vv-textarea::placeholder {
-  color: #d1d5db;
-}
-.vv-form-row {
-  margin-bottom: 12px;
-}
-.vv-form-grid {
-  display: grid;
-  grid-template-columns: repeat(2, minmax(0, 1fr));
-  gap: 10px;
-}
 
 /* ── Tab 分段 ─────────────────────────────────────── */
 .vv-seg-tabs {
@@ -905,15 +939,7 @@
   box-shadow: none !important;
   transform: none !important;
 }
-.vv-btn-ghost {
-  background: #fff;
-  color: #6b7280;
-  border-color: #e5e7eb;
-}
-.vv-btn-ghost:hover {
-  border-color: #7c3aed;
-  color: #7c3aed;
-}
+
 .vv-btn-warn {
   background: #fef3c7;
   color: #b45309;
@@ -1235,31 +1261,7 @@
   color: #9ca3af !important;
 }
 
-/* 列禁用态 */
-.vv-col-disabled .vv-section-body,
-.vv-col-disabled .vv-step-subhead,
-.vv-col-disabled .vv-credits,
-.vv-col-disabled .vv-preview,
-.vv-col-disabled .vv-error,
-.vv-col-disabled .vv-hint-gray,
-.vv-col-disabled .vv-hint-yellow {
-  opacity: 0.55;
-}
-.vv-col-disabled .vv-btn-primary,
-.vv-col-disabled .vv-btn-primary:hover {
-  opacity: 1 !important;
-}
-.vv-col-disabled .vv-section .vv-form-row,
-.vv-col-disabled .vv-section .vv-pill-row,
-.vv-col-disabled .vv-section input,
-.vv-col-disabled .vv-section textarea,
-.vv-col-disabled .vv-section .ant-select,
-.vv-col-disabled .vv-section .vv-pill,
-.vv-col-disabled .vv-section .vv-action-btn,
-.vv-col-disabled .vv-section .vv-audio-cell,
-.vv-col-disabled .vv-section .vv-step-lock {
-  pointer-events: none;
-}
+/* 步骤列禁用态已移除：不再锁控件，仅通过按钮 disabled 控制 */
 
 /* Section 内小标题 */
 .vv-section-subtitle {
@@ -1622,68 +1624,6 @@
   color: #9ca3af;
   font-weight: 400;
 }
-.vv-input {
-  width: 100%;
-  height: 36px;
-  border-radius: 8px;
-  border: 1px solid #e5e7eb;
-  background: #fff;
-  padding: 0 12px;
-  font-size: 13px;
-  color: #111827;
-  outline: none;
-  transition:
-    border-color 0.15s,
-    box-shadow 0.15s;
-}
-.vv-input:focus {
-  border-color: #7c3aed;
-  box-shadow: 0 0 0 2px rgba(124, 58, 237, 0.15);
-}
-.vv-input:disabled {
-  background: #f9fafb;
-  color: #9ca3af;
-  cursor: not-allowed;
-}
-.vv-input::placeholder {
-  color: #9ca3af;
-}
-
-/* 自定义 Select 样式（浅色紫调） */
-.vv-select-purple .ant-select-selector {
-  border-radius: 8px !important;
-  border: 1px solid #e5e7eb !important;
-  background: #fff !important;
-  min-height: 36px !important;
-  padding: 0 28px 0 12px !important;
-  box-shadow: none !important;
-  transition:
-    border-color 0.15s,
-    box-shadow 0.15s !important;
-}
-.vv-select-purple.ant-select-focused .ant-select-selector,
-.vv-select-purple .ant-select-focused .ant-select-selector {
-  border-color: #7c3aed !important;
-  box-shadow: 0 0 0 2px rgba(124, 58, 237, 0.15) !important;
-}
-.vv-select-purple .ant-select-selection-item,
-.vv-select-purple .ant-select-selection-placeholder {
-  line-height: 34px !important;
-  font-size: 13px !important;
-  color: #111827 !important;
-}
-.vv-select-purple .ant-select-selection-placeholder {
-  color: #9ca3af !important;
-}
-.vv-select-purple .ant-select-arrow {
-  color: #6b7280;
-  right: 10px !important;
-}
-.vv-select-purple.ant-select-disabled .ant-select-selector {
-  background: #f9fafb !important;
-  color: #9ca3af !important;
-  cursor: not-allowed;
-}
 
 /* ghost/outline 按钮 */
 .vv-btn-ghost {
@@ -1739,9 +1679,18 @@
   margin-bottom: 4px;
 }
 .vv-sb-input {
-  height: 32px;
   font-size: 13px;
 }
+.vv-sb-input.vv-input {
+  height: 32px;
+}
+.vv-sb-input.vv-select .ant-select-selector {
+  height: 32px !important;
+}
+.vv-sb-input.vv-select .ant-select-selection-item,
+.vv-sb-input.vv-select .ant-select-selection-placeholder {
+  line-height: 30px !important;
+}
 
 /* 分块标题 */
 .vv-sb-section {
diff --git a/apps/web/src/pages/viral-video/ViralVideoPage.tsx b/apps/web/src/pages/viral-video/ViralVideoPage.tsx
index eb939ed3a..39a3921b2 100644
--- a/apps/web/src/pages/viral-video/ViralVideoPage.tsx
+++ b/apps/web/src/pages/viral-video/ViralVideoPage.tsx
@@ -152,10 +152,25 @@ const TARGET_CUSTOMERS = [
 ]
 const PERSONAS = ["亲切邻家姐姐", "专业顾问", "搞笑段子手", "真实测评博主", "闺蜜种草", "行业专家"]
 const STRUCTURES = [
-  "痛点开场→卖点→促单",
-  "反差对比→证据→促单",
-  "故事讲述→共鸣→促单",
-  "专家背书→数据→促单",
+  "反差破局+亮明观点+还原现状",
+  "痛点场景植入+给出通关秘籍",
+  "反常识开场+扎心现状+制造焦虑",
+  "核心难题+化解焦虑+描绘愿景",
+  "痛点前置+前后对比+给出期许",
+  "悬念拉满+揭露危害+明确目的",
+  "情绪共鸣+勾起好奇+拔高价值",
+  "颠覆认知+现状拆解+赋予价值",
+  "结果先行+消除顾虑+保留悬念",
+  "真实困境+认知反转+传授秘籍",
+  "反差事实+案例佐证+戳破真相",
+  "预埋悬念+标杆案例+引出核心",
+  "危机渲染+放大痛点+输出干货",
+  "逆袭开场+成功诀窍+低价引流",
+  "反常识观点+分析危害+描述现状",
+  "正反对比+解析原因+简易方法",
+  "真实场景+内心刻画+共情引导+展望未来",
+  "连续否定+代入感受+打破认知+精准戳痛",
+  "揭秘行业+类比施压+放大焦虑+精准锁客",
 ]
 const PURPOSES = ["品牌种草", "新品上市", "促销转化", "活动引流"]
 const DURATIONS = [15, 20, 30, 45, 60]
@@ -943,24 +958,61 @@ const ViralVideoPage: React.FC = () => {
         </div>
         {products.map((p, i) => (
           <div key={i} className="vv-recog-item">
-            {p.name && (
+            <div className="vv-recog-line">
+              <span className="vv-recog-k">商品：</span>
+              <span>
+                {p.name || "未识别"}
+                {p.spec && <span className="vv-recog-meta">（{p.spec}）</span>}
+                {p.brand && <span className="vv-recog-meta"> · {p.brand}</span>}
+                {p.category && <span className="vv-recog-meta"> · {p.category}</span>}
+              </span>
+            </div>
+            {featureText(p.key_features ?? p.features) && (
               <div className="vv-recog-line">
-                <span className="vv-recog-k">商品：</span>
-                <span>{p.name}</span>
-                {p.spec && <span style={{ color: "#6b7280" }}>（{p.spec}）</span>}
-                {p.brand && <span style={{ color: "#6b7280" }}> · {p.brand}</span>}
+                <span className="vv-recog-k">核心特征：</span>
+                <span className="vv-recog-v">{featureText(p.key_features ?? p.features)}</span>
               </div>
             )}
-            {featureText(p.features) && (
+            {p.colors && p.colors.length > 0 && (
               <div className="vv-recog-line">
-                <span className="vv-recog-k">视觉特征：</span>
-                <span>{featureText(p.features)}</span>
+                <span className="vv-recog-k">主色调：</span>
+                <span className="vv-recog-v">{p.colors.join(" / ")}</span>
               </div>
             )}
-            {p.label_text && (
+            {p.material_or_texture && (
               <div className="vv-recog-line">
-                <span className="vv-recog-k">品牌/标签文字：</span>
-                <span>{p.label_text}</span>
+                <span className="vv-recog-k">材质/纹理：</span>
+                <span className="vv-recog-v">{p.material_or_texture}</span>
+              </div>
+            )}
+            {p.visual_style && (
+              <div className="vv-recog-line">
+                <span className="vv-recog-k">视觉风格：</span>
+                <span className="vv-recog-v">{p.visual_style}</span>
+              </div>
+            )}
+            {p.scene && (
+              <div className="vv-recog-line">
+                <span className="vv-recog-k">场景：</span>
+                <span className="vv-recog-v">{p.scene}</span>
+              </div>
+            )}
+            {p.target_audience_hint && (
+              <div className="vv-recog-line">
+                <span className="vv-recog-k">目标人群：</span>
+                <span className="vv-recog-v">{p.target_audience_hint}</span>
+              </div>
+            )}
+            {(p.text_on_image || p.label_text) && (
+              <div className="vv-recog-line">
+                <span className="vv-recog-k">包装文字：</span>
+                <span className="vv-recog-v">{p.text_on_image || p.label_text}</span>
+              </div>
+            )}
+            {p.selling_points && (
+              <div className="vv-recog-line">
+                <span className="vv-recog-k">卖点：</span>
+                <span className="vv-recog-v">{p.selling_points}</span>
               </div>
             )}
           </div>
@@ -1689,7 +1741,7 @@ const ViralVideoPage: React.FC = () => {
         </div>
 
         {/* ═══════════ 中列 STEP 2 ═══════════ */}
-        <div className={`vv-col ${step2Enabled ? "" : "vv-col-disabled"}`}>
+        <div className="vv-col">
           <div className="vv-section">
             <div className="vv-step-subhead">
               <span className={`vv-step-badge ${step2Enabled ? "" : "vv-step-badge-dim"}`}>2</span>
@@ -1705,7 +1757,7 @@ const ViralVideoPage: React.FC = () => {
                     key={f.value}
                     className={`vv-fusion-btn ${task.fusionLevel === f.value ? "active" : ""}`}
                     onClick={() => setTask({ fusionLevel: f.value })}
-                    disabled={!canEditStep2 || !step2Enabled}
+                    disabled={!canEditStep2}
                   >
                     <strong>{f.label}</strong>
                     {f.desc}
@@ -1720,7 +1772,7 @@ const ViralVideoPage: React.FC = () => {
                     placeholder="请输入你想要的原始文案，AI 将严格保留你的表达"
                     value={task.userCopy}
                     onChange={(e) => setTask({ userCopy: e.target.value })}
-                    disabled={!canEditStep2 || !step2Enabled}
+                    disabled={!canEditStep2}
                   />
                 </div>
               )}
@@ -1736,7 +1788,7 @@ const ViralVideoPage: React.FC = () => {
                     placeholder="如：家具店、宠物店、装修公司"
                     value={task.industry}
                     onChange={(e) => setTask({ industry: e.target.value })}
-                    disabled={!canEditStep2 || !step2Enabled}
+                    disabled={!canEditStep2}
                   />
                 </div>
                 <div className="vv-form-row">
@@ -1749,7 +1801,7 @@ const ViralVideoPage: React.FC = () => {
                     onChange={(v) => setTask({ targetCustomer: v })}
                     options={TARGET_CUSTOMERS.map((i) => ({ value: i, label: i }))}
                     allowClear
-                    disabled={!canEditStep2 || !step2Enabled}
+                    disabled={!canEditStep2}
                   />
                 </div>
                 <div className="vv-form-row">
@@ -1760,7 +1812,7 @@ const ViralVideoPage: React.FC = () => {
                     value={task.language}
                     onChange={(v) => setTask({ language: v })}
                     options={LANGUAGES.map((i) => ({ value: i, label: i }))}
-                    disabled={!canEditStep2 || !step2Enabled}
+                    disabled={!canEditStep2}
                   />
                 </div>
                 <div className="vv-form-row">
@@ -1773,7 +1825,7 @@ const ViralVideoPage: React.FC = () => {
                     onChange={(v) => setTask({ persona: v })}
                     options={PERSONAS.map((i) => ({ value: i, label: i }))}
                     allowClear
-                    disabled={!canEditStep2 || !step2Enabled}
+                    disabled={!canEditStep2}
                   />
                 </div>
                 <div className="vv-form-row">
@@ -1784,7 +1836,7 @@ const ViralVideoPage: React.FC = () => {
                     value={task.viralStructure}
                     onChange={(v) => setTask({ viralStructure: v })}
                     options={STRUCTURES.map((i) => ({ value: i, label: i }))}
-                    disabled={!canEditStep2 || !step2Enabled}
+                    disabled={!canEditStep2}
                   />
                 </div>
                 <div className="vv-form-row">
@@ -1795,7 +1847,7 @@ const ViralVideoPage: React.FC = () => {
                     value={task.marketingPurpose}
                     onChange={(v) => setTask({ marketingPurpose: v })}
                     options={PURPOSES.map((i) => ({ value: i, label: i }))}
-                    disabled={!canEditStep2 || !step2Enabled}
+                    disabled={!canEditStep2}
                   />
                 </div>
                 <div className="vv-form-row" style={{ gridColumn: "1 / -1" }}>
@@ -1806,7 +1858,7 @@ const ViralVideoPage: React.FC = () => {
                     value={task.duration}
                     onChange={(v) => setTask({ duration: v })}
                     options={DURATIONS.map((n) => ({ value: n, label: `${n}秒` }))}
-                    disabled={!canEditStep2 || !step2Enabled}
+                    disabled={!canEditStep2}
                   />
                 </div>
               </div>
@@ -1860,7 +1912,7 @@ const ViralVideoPage: React.FC = () => {
         </div>
 
         {/* ═══════════ 右列 STEP 3 ═══════════ */}
-        <div className={`vv-col ${step3Enabled ? "" : "vv-col-disabled"}`}>
+        <div className="vv-col">
           <div className="vv-section">
             <div className="vv-step-subhead">
               <span className={`vv-step-badge ${step3Enabled ? "" : "vv-step-badge-dim"}`}>3</span>
@@ -1876,11 +1928,7 @@ const ViralVideoPage: React.FC = () => {
                   value={task.videoRatio}
                   onChange={(v) => setTask({ videoRatio: v })}
                   options={RATIOS.map((r) => ({ value: r.v, label: r.label }))}
-                  disabled={
-                    !step3Enabled ||
-                    task.uiStep === "step3_generating" ||
-                    task.uiStep === "step3_done"
-                  }
+                  disabled={task.uiStep === "step3_generating" || task.uiStep === "step3_done"}
                 />
               </div>
               <div className="vv-form-row">
@@ -1891,11 +1939,7 @@ const ViralVideoPage: React.FC = () => {
                   value={task.videoModel}
                   onChange={(v) => setTask({ videoModel: v })}
                   options={MODELS.map((m) => ({ value: m.v, label: m.label }))}
-                  disabled={
-                    !step3Enabled ||
-                    task.uiStep === "step3_generating" ||
-                    task.uiStep === "step3_done"
-                  }
+                  disabled={task.uiStep === "step3_generating" || task.uiStep === "step3_done"}
                 />
               </div>
             </div>